Helping clients define and execute their digital strategy

From campaigns to multi-million pound projects, I’m passionate about creating high quality connected experiences on multiple platforms. With ten years experience agency side and three years as an independent, I’m extremely lucky to have worked with some of the best digital talent and clients.


Client List

Association of British Insurers logoAudi logoAveeno logoAviva logoChildrens BBC logoCBeebies logoFat Face logoFiat logoFlora logoGSK logoHonda logoHSBC logoNike logoOrange logoSainsburys logoSamsung logoUnilever logoXBox logo

Case Studies

Fashion brand device mock-up

2013 - A high street youth fashion brand

Currently leading the discovery phase of a responsive e-commerce site for a high street youth fashion brand. Working with a mixture of existing team members and freelance resource to define the vision, creative direction and create a proof of concept prototype. Due to start the user experience planning of the solution and production of the documentation required for build.


Fat Face logo

2012 - Fat Face

Working with a consultancy specialising in digital, to help Fat Face define their omni-channel strategy. The vision piece, the start of a program of work for Fat Face, identified and illustrated the context of components required to support key customer journeys.


Opnuu screenshot

2010 - Opnuu

Head of Product at Opnuu, a peer-to-peer rental platform. Opnuu allowed a trusted community of users to lend clothing to one another, users could charge for their loans, or opt to donate their fee to a charity of their choice. Within the 6 month time frame I worked on Opnuu the concept went from a business idea, through incorporation, recruitment of the team, design of the product, prototype, an internal funding round, launch plan and up to the first build. A three month management funded beta launched in central London in September 2011. The business went into hibernation in April 2012.


Cogs Agency screenshot

2009 - Cogs Agency

Cogs Agency wanted to increase the number of quality candidates recruited online. They asked me to lead the front-end redesign of their website to incorporate a social media strategy. After launch traffic to the site increased by over 170% and page views by over 230%. The site has been live since late 2009, the agency, who work with some of the best digital talent, still use it today.


2008 - Nike Supersonic - AKQA

I led the user experience planning of the Supersonic event lifecycle, and oversaw more junior team members on production of user experience documentation for build. Supersonic was designed to reconnect Nike with the youth audience through music, it featured the first MySpace branded take over and culminated in a gig featuring The Enemy and Dizzy Rascal broadcast on Channel 4. Supersonic was awarded the IAB creative showcase in January 08.


2007 - Fiat UK - AKQA

I led the user experience planning on the 07 re-launch of fiat.co.uk. on mobile and online. The site went from conception to delivery in six months, on time and within its two million pound budget, at one point using a team of forty people. I oversaw a team of user experience planners, all of whom were working on their first project at AKQA. The site succeeded in its aim to help sell an additional 10,000 cars and won the CNET technology award.


2006 - Nike RunLondon - AKQA

AKQA and Wieden+Kennedy worked together to engage runners to participate in Nike’s RunLondon 06, ‘North v South’, promoting Nike+ products and services. I was responsible for user experience planning the digital elements required to support the event; a campaign site to drive and facilitate sign-up (which promoted Nike products and provided a route to purchase) and design of a bespoke administration tool for use at Niketown (by multiple user types with different requirements and permissions). Each competitor was given a race pack containing a T-shirt and an RFID tag to fit to their shoe, this allowed runners to see their split times after the event and watch themselves cross the finish line within minutes of completing the race. ‘North v South’ was winner of a Yellow D&AD Pencil and a Campaign Award, it also received a Revolution Award commendation and was shortlisted for a Clio Interactive Award.